Purpose
Enable high-quality, socially sustainable fashion production while rural communities share in the value created.
Our proposition
A rural enterprise platform designed for shared value.
Registered in Kenya on 20 December 2019, Labl Group is an integral part of Labl Fashion Group and coordinates a commercially disciplined social-enterprise model.
Labl Group
Purpose, vision and position
We are building the connective tissue that lets farmers, workers, brands, researchers and investors act as one accountable value chain.
Vision
A planet-positive fashion value chain in which people, nature and technology create good outcomes for all.
Positioning
The East African operating bridge between regenerative raw materials, ethical flexible manufacturing, trusted evidence and global SME brands.
Labl Group
Why rural Kenya
Locating production near communities distributes income, shortens feedback loops and makes origin visible.
Women’s participation
Safer, progressive pathways for women whose unpaid care responsibilities often limit access to formal income.
Youth opportunity
Practical roles in farming, manufacturing, data, logistics, hospitality, research and enterprise.
Place-based learning
The facility, demonstration farm and Sagalla landscape become a living classroom for responsible production.
Portfolio governance
Governed as a portfolio
One strategic centre coordinates shared services and assurance while each operating platform remains accountable for its own delivery.
FARMS
Labl Farms
Regenerative agriculture, farmer systems, field research, aggregation, future ginning and qualified organic colour.
Visit website ↗FASHIONLabl Fashion
Customer development, responsible sourcing, garment production, quality, circular services and future textile capability.
Visit website ↗EUROPELabl Fashion Group
European strategic relationship, market intelligence, commercial connection and alignment with the wider group vision.
Visit website ↗Connected digital infrastructure
AfriEuro Links turns a shared ambition into usable systems
The consortium facilitates the development, deployment, adoption and responsible use of LaDOS and CEOS without erasing the ownership or governance of either system.
From requirements to adoption
A bridge between enterprise, communities, technology and markets
AfriEuro Links convenes operating companies, technical specialists, community implementation partners, public-interest stakeholders and funders around governed digital infrastructure.
- Farmer, supplier, worker, order and product workflows
- GIS, weather, traceability, payments and market coordination
- Security, consent, testing, handover and accountable data use
LaDOSFashion and regenerative value-chain operationsCEOSOilseed and clean-energy operations
What the Group coordinates
Shared capability that operating companies should not duplicate
The Group creates coherence across the portfolio, protects accountability and keeps expansion tied to demand, evidence and responsible finance.
Board oversight, policies, risk, compliance and decision gates.
Market intelligence, partnerships, investor readiness and customer pathways.
Finance, people, procurement, communications and performance management.
Impact architecture, digital standards, assurance and learning.
Co-founders
A Europe–East Africa partnership grounded in shared purpose
Labl Group brings together complementary experience in strategy, transformation, entrepreneurship, sustainable development and social innovation.
Co-founder • Netherlands
Mart Veeken
Mart is a strategy and transformation consultant and entrepreneur. His work connects vision-led organisational change, transparent supply chains, regenerative fashion and the European market perspective. He co-founded Labl Fashion and brings an entrepreneurial perspective shaped by regenerative enterprise and cross-border collaboration.
View Mart on LinkedIn ↗Co-founder • Kenya
Isaac Waithaka Ndegwa
Isaac is a social entrepreneur with more than fifteen years of experience in sustainable development and community-centred innovation. His work focuses on creating practical connections between enterprise, rural livelihoods, youth opportunity and long-term social change in Africa.
View Isaac on LinkedIn ↗